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If you have a budget, Facebook’s targeted advertising is the most efficient way to scale. Organic reach on Facebook is low (~2–5% of page followers). Paid campaigns remain the fastest reliable method. All video content on Facebook is now classified under the Reels format . Use short-form videos (7–15 seconds) with strong hooks in the first 3 seconds to capture attention in the discovery feed. Increase Facebook Likes ((new)) Jun 2026If you have a budget, Facebook’s targeted advertising is the most efficient way to scale. Organic reach on Facebook is low (~2–5% of page followers). Paid campaigns remain the fastest reliable method. All video content on Facebook is now classified under the Reels format . Use short-form videos (7–15 seconds) with strong hooks in the first 3 seconds to capture attention in the discovery feed. | ||||||||||||