A single portfolio entry should typically span 2 to 4 pages. It needs to guide the viewer through your thinking process, not just the final result.
Imagine you are showcasing a rebranding project for a local coffee shop called "Morning Roast." graphic design portfolio pdf
But that is the contract of the PDF: it flattens time, pain, and joy into a linear sequence of 8.5×11 rectangles. It says: Here is what I made. Guess who I am. A single portfolio entry should typically span 2 to 4 pages
A testimonial from a former client who actually hated the work. Mira changed their quote from “It was fine, I guess” to “A transformative partnership.” This is the only dishonesty in the PDF. She keeps it as a reminder that survival often requires small betrayals. It says: Here is what I made
A rebrand for a mental health nonprofit she did pro bono after her own panic attack in a grocery store aisle. The colors are off-white and bruised purple. The logo is a broken circle that almost closes. Julian will call it “edgy.” Mira calls it Tuesday . This spread took her three months to design because she kept crying at the concept stage.