_top_: Nowhealth

The initiative was a hit. It won the in 2019 and was widely praised by UX designers for putting the customer first. It signaled that Cigna was ready to evolve from a B2B (business-to-business) giant into a B2C (business-to-consumer) powerhouse.

NowHealth was a bridge. It dragged a legacy insurance giant into the digital age, proving that customers wanted transparency and ease of use. Once the parent company learned those lessons, the bridge was dismantled, and the road was paved directly into the main Cigna brand.

is an award-winning provider of International Private Medical Insurance (IPMI) designed for expatriates and high-net-worth individuals. With service centers spanning Hong Kong, Dubai, the UK, and Singapore, the company focuses on "fast and accurate" service, living up to the "Now" in its name. nowhealth

Could you please clarify what you’d like me to do? For example:

: Advances in genetic testing and biomarkers allow for individualized treatment plans that happen in real-time based on your current health status. The initiative was a hit

The healthcare industry was moving toward —the idea that insurers should also own the pharmacies, the doctor groups, and the technology. In late 2018, just after launching NowHealth, Cigna completed its massive $67 billion acquisition of Express Scripts , a pharmacy benefit manager.

: Safeguarding sensitive patient data is a primary challenge as more health services move online. NowHealth was a bridge

Cigna decided that rather than maintaining a separate, trendy brand for individual customers, they would bring those features into the main Cigna ecosystem. They launched a new campaign: "Go. Know. Take Control."

Despite the push for immediate care, several hurdles remain for global health systems in 2025 and 2026:

Members gain access to over one million medical facilities and physicians worldwide, supported by a rapid claims process (typically 5–7 working days).

Their offerings include the budget-conscious SimpleCare for essential needs and the comprehensive WorldCare for global coverage, often including elective options for treatment in the United States.