The song was performed live at the 2013 Super Bowl XLVII halftime show, which featured a medley of songs by Beyoncé, who was the main performer. The performance of "That Power" featured will.i.am and Justin Bieber joining Beyoncé on stage for a high-energy performance.
In the early 2010s, the landscape of pop music was shifting. The dominance of purely electronic dance music (EDM) was reaching its fever pitch, and hip-hop was merging with techno in ways purists found jarring but the charts found irresistible. Standing at the epicenter of this seismic shift was William Adams, known globally as will.i.am. will i am thatpower
Released in 2013 as part of will.i.am’s album , “That Power” is an uplifting electronic pop anthem that blends motivational lyrics with a driving beat. The track features a young Justin Bieber on the chorus, delivering a simple but powerful message about inner strength and self-belief. The song was performed live at the 2013
The song received generally positive reviews from music critics, with many praising its catchy and upbeat melody. The song peaked at number 3 on the US Billboard Hot 100 chart and was certified platinum by the RIAA. The song also charted in several other countries, including Australia, Canada, and the UK. The dominance of purely electronic dance music (EDM)
However, the core thesis comes in the chorus. It wasn’t about a romantic partner; it was about the music itself. will.i.am was declaring that the "beat" was the universal language. In interviews surrounding the release, he framed the song as an anthem for the "new generation" that didn't see color or borders, only the vibration of the bass.