TikTok provides flexible windows to match different business cycles, from impulse buys to high-ticket items. 9 Best TikTok Ads Tools in 2026 - Benly
7-Day Click / 7-Day View. Rationale: Purchase decisions for physical goods often require consideration time. TikTok users often watch ads passively; the 7-day view captures the "delayed memory" effect where users return to the site days later. tiktok attribution window
A specialized window that credits a conversion if a user watches at least 6 seconds of an ad (or the whole video if it's shorter) and converts within 1 or 7 days . Industry Standards vs. Strategic Selection TikTok provides flexible windows to match different business
While the is the default "industry standard" for social platforms, your choice should match your product's typical consideration period : TikTok users often watch ads passively; the 7-day
TikTok is not Google. People do not search for "buy running shoes" and click an ad. TikTok is discovery. A user sees your shirt on Monday, thinks about it Tuesday, Googles you Wednesday, and buys Thursday.
The introduction of Apple’s App Tracking Transparency (ATT) framework has fundamentally changed attribution. With a significant portion of users opting out of tracking, deterministic attribution (exact user matching) is no longer sufficient.